Arrow and Thread founder Alicia Boyer was raised in rural Pennsylvania where she still lives and where her business resides. While studying just outside of Philadelphia, she completed her internship with the Marketing Department of the King of Prussia Mall. Working for the largest mall in the country, she learned about retail trends, innovation and how to build a brand. This experience sparked her interest in fashion and design.

For Alicia, creating apparel is an intimate process. Before deciding on fabric and style, she thinks about how a design will fit and where it will be worn. Once she’s ready to create and cut a pattern, she treats the raw material as a second skin. She has an appreciation for quality fabrics and how they can be transformed into something wearable, “its like you are giving something new life” she says.

Her passion is creating with her hands, turning an idea into something other people want to own. There is nothing more rewarding than meticulously crafting a garment that makes a person feel beautiful.